The technology helping retail operators solve the retail staffing challenge
The retail landscape is undergoing a fundamental transformation. The rise of online shopping and delivery, digital experiences, augmented reality and shifting economics are transforming shopping malls. Simultaneously, the nature of work itself is changing, as a Gen-Z and millennial workforce seeks more flexibility and more rewarding roles. Malls and retail venues are becoming community hubs, with stores complemented by more options for dining, entertainment and community.
Staffing has always been a challenge in the retail space, with periods of high demand and volume balanced by quieter periods. Old methods of recruitment are no longer resonating with a technically savvy audience. Yet there are opportunities amongst the challenges.
While online shopping and delivery continues to grow, so too can physical commerce. Wirkn has helped partners such as Ivanhoe Cambridge, Related, Cadillac Fairview, Cominar, Oxford Properties and others.
Trend 1 — Using Video and AI to Remove Friction for Recruitment
The days of sifting through paper resumes are long gone, with innovative hiring managers tapping new technologies to post roles, find the right candidates, filter and screen them and onboard them quickly. Millennial and Gen-Z candidates want to showcase their skills and interests, and are turning to employers who provide better ways to do this. Using video in for interviews in real-time, or allowing candidates to submit short video profiles, helps them present their true self, showing their demeanour and personality.
Trend 2 — Operators are creating new services and revenue streams
Trend 3 — The Gig Economy, and the changing nature of work
Millennial and Gen-Z make up a large share of the retail and service sector workforce, and this tech-savvy audience is looking for more control, flexibility and transparency in their work. While full-time and part-time jobs will continue, many workers are seeking flexible options as well, such as working during school breaks or at the holidays, or for major events such as Black Friday. Employers are leveraging technology that helps them quickly tap a qualified pool of candidates and be able to quickly screen and select the right person for the job.
Delivering better customer experiences through staffing innovation
Operators are looking at how to offer more value to their tenants, with staffing providing an opportunity to justify lease fees, or to develop new fees and charges on transactional or recurring basis.